CASE · CTX
Reinventing Goodstorage's contracts
Six months, lawyers and designers working together on an innovative project. So innovative it was named "Projeto Novus" (novus, in Latin, means new, recent, extraordinary). Nine mock-up versions were produced to completely reimagine the contracting flow, the structure, the language and the design of every contract Goodstorage uses across its different products.
01 · CONTEXTSingle-block contracts, clauses mixing six subjects and cross-references. A contract written "by lawyers, for lawyers".
02 · CHALLENGESimplify without losing protection, respecting the legal nature of each product and reducing friction points.
03 · CTX APPROACHInterviews, site visits, word-by-word analysis, and content and design discussed and shaped together, with equal weight.
04 · RESULTA family of contracts in two sections, free of legalese, and the proposal of a brand: ContratoFácil.
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